Brand Messaging & Positioning

You and your potential customers crave clarity. “How do we describe our business?”

Example services:

  • Brand story + clarity workshop

  • UVP/USP refinement

  • Tagline and elevator pitch

  • Audience personas + messaging guide

  • Customer journey fast-map

 

Customer Experience & Conversion

These fixes can offer immediate revenue gains.

Example services:

  • Lead flow audit

  • Inquiry → booking optimization

  • Customer onboarding refresh

  • Review/feedback loop system

  • Offer suite refinement

 

Email & CRM Lite Setup

Email can offer high ROI but is a highly neglected marketing channel by many businesses.

Example services:

  • Email welcome series setup (2–4 emails)

  • Email list cleanup

  • Newsletter refresh/template

  • Lead magnet creation

  • Mailchimp/Flodesk/Klaviyo setup

 

Influencer/Creator Lite for SMBs

You see UGC working for other businesses but not sure how to start.

Example services:

  • Micro-influencer sourcing list

  • Outreach templates + briefs

  • Local ambassador program starter kit

  • UGC brief + shot list + usage guidelines

 

Marketing Strategy, On Call

“Rent” my brain without long-term commitment.

Example services:

  • Fractional CMO office hours

  • Quarterly marketing plan

  • KPI dashboard setup

  • Budget + channel optimization

  • Audit + prioritization matrix

 

Paid Media Light

Let’s get you setup and running.

Example services:

  • Meta ads starter campaign

  • Google Local Services Ads setup

  • Retargeting setup

  • Ad copy + creative templates

 

Social Media Strategy

Social is where your customers are finding and engaging with you.

Example services:

  • Social media audit + recommendations

  • 30-day content calendar

  • Voice/tone and brand messaging refresh

  • Instagram/TikTok optimization

  • Quick templates (Reels, Stories, static posts)

  • Hashtag + SEO strategy for Instagram/TikTok/YouTube Shorts

  • Profile overhaul (bio, highlights, CTA)

 

Website & Digital Optimization

Make your website and digital presence look better and convert more.

Example services:

  • Website audit + actionable fixes

  • Homepage rewrite

  • Services page rewrite

  • Landing page conversion optimization

  • SEO quick wins (metadata, headline structure, keyword mapping)

  • GA4 setup + quick dashboard