Brand Messaging & Positioning
You and your potential customers crave clarity. “How do we describe our business?”
Example services:
Brand story + clarity workshop
UVP/USP refinement
Tagline and elevator pitch
Audience personas + messaging guide
Customer journey fast-map
Customer Experience & Conversion
These fixes can offer immediate revenue gains.
Example services:
Lead flow audit
Inquiry → booking optimization
Customer onboarding refresh
Review/feedback loop system
Offer suite refinement
Email & CRM Lite Setup
Email can offer high ROI but is a highly neglected marketing channel by many businesses.
Example services:
Email welcome series setup (2–4 emails)
Email list cleanup
Newsletter refresh/template
Lead magnet creation
Mailchimp/Flodesk/Klaviyo setup
Influencer/Creator Lite for SMBs
You see UGC working for other businesses but not sure how to start.
Example services:
Micro-influencer sourcing list
Outreach templates + briefs
Local ambassador program starter kit
UGC brief + shot list + usage guidelines
Marketing Strategy, On Call
“Rent” my brain without long-term commitment.
Example services:
Fractional CMO office hours
Quarterly marketing plan
KPI dashboard setup
Budget + channel optimization
Audit + prioritization matrix
Paid Media Light
Let’s get you setup and running.
Example services:
Meta ads starter campaign
Google Local Services Ads setup
Retargeting setup
Ad copy + creative templates
Social Media Strategy
Social is where your customers are finding and engaging with you.
Example services:
Social media audit + recommendations
30-day content calendar
Voice/tone and brand messaging refresh
Instagram/TikTok optimization
Quick templates (Reels, Stories, static posts)
Hashtag + SEO strategy for Instagram/TikTok/YouTube Shorts
Profile overhaul (bio, highlights, CTA)
Website & Digital Optimization
Make your website and digital presence look better and convert more.
Example services:
Website audit + actionable fixes
Homepage rewrite
Services page rewrite
Landing page conversion optimization
SEO quick wins (metadata, headline structure, keyword mapping)
GA4 setup + quick dashboard