Tier 0
Bootstrapped / Pre-Seed
($500–$3,500)
Goal
Build foundational brand credibility — look polished, professional and investor-ready.
Brand & Positioning Basics
Brand story + UVP/USP refinement ($600–$1,200)
One-liner + short pitch + founder elevator pitch ($300–$500)
Mini messaging guide (3 audiences) ($800–$1,500)
Website & Conversion Quick Fixes
Holistic website & funnel audit: Uncover UX, conversion, SEO & performance leaks ($600–$1,200)
Homepage rewrite ($350–$800)
Landing page (1 page) refresh for conversion ($500–$1,200)
Social & Content Light
Social audit + 10-post starter pack ($500–$1,200)
Basic content calendar (4 weeks) ($400–$900)
Email / CRM Starter
Welcome email (1–2 templates) + setup ($300–$700)
Tier 1
Seed Stage
($3,500–$15,000)
Goal
Build credibility, spark demand and establish repeatable systems to prepare for fundraising.
Brand & Positioning
Full messaging architecture (personas, POVs, pain/value map) ($1,500–$4,000)
Product marketing positioning + competitive audit ($1,200–$3,500)
Go-to-Market / Launch
GTM launch plan (channels, sequencing, KPIs) ($2,000–$6,000)
Quarterly marketing plan + KPI dashboard ($3,000–$6,000)
Digital & Web
Conversion-optimized landing page build tuned to your ICP and funnel metrics ($1,500–$3,000)
Funnel setup (lead magnet → email nurture → conversion) ($1,500–$4,500)
Demand Gen & Performance
Paid ads starter package (Meta + Google) ($2,000–$6,000)
Retargeting + tracking setup ($800–$2,500)
Content & Email
SEO content pack (3–5 articles) ($1,500–$4,000)
Email nurture sequence (4–6 emails) ($1,200–$2,500)
Tier 2
Series A/B
($15,000–$50,000+)
Goal
Move from scrappy to scalable by tightening your brand, maturing your marketing systems and setting up the structure you’ll need as you grow.
Fractional CMO / Marketing Leadership
Fractional CMO (10–20 hrs/mo) ($6,000–$12,000/mo)
Marketing ops + system integration (CRM + automation) ($4,000–$10,000)
Brand & Creative Platform Strategy
Full brand refresh / brand system ($10,000–$25,000)
Creative platform + messaging at scale ($8,000–$20,000)
Demand Generation, Growth & Funnel Optimization
Multichannel demand engine build (SEO, paid, content, email) ($12,000–$40,000)
Lifecycle marketing + CRM segmentation ($6,000–$15,000)
Product-led growth optimization (in-app, onboarding, retention) ($6,000–$18,000)
Website Overhaul
Website redesign (4–10 pages) ($15,000–$40,000)
CRO testing program (3-month) ($9,000–$18,000)
Thought Leadership + PR
Founder thought-leadership engine ($4,000–$10,000/mo)
Startup PR: announcements, press kit, media outreach ($5,000–$15,000)
Tier 3
Growth Stage
($50,000–$250,000+)
Goal
Scale revenue, expand into new markets and build the systems and team structure to sustain growth.
Marketing Org & Ops Buildout
Team hiring roadmap (roles, org design, responsibilities) ($8,000–$20,000)
Full marketing operations system build (analytics, data layer, optimization) ($20,000–$50,000)
Large-Scale Campaigns
Integrated brand + performance campaign ($30,000–$120,000+)
Major product launch GTM (multimarket) ($40,000–$200,000+)
Global Brand & Market Expansion
Market entry playbooks (EU, LatAm, APAC) ($12,000–$40,000)
Localization strategy + messaging systems ($8,000–$20,000 per region)
Advanced Growth (PLG + ABM)
Product-led growth program ($20,000–$70,000)
Account-based marketing program build ($30,000–$100,000)
Optional Add-Ons
All Stages
Competitor audit + perceptual map ($1,000–$3,000)
Customer research (U&A, segmentation) ($3,000–$10,000)
Brand sprint (1–2 days, virtual or in-person) ($2,500–$7,000)
Founder visibility coaching (LinkedIn + speaking strategy) ($800–$2,000)
Data-driven creative optimization ($2,500–$6,000/mo)