A Consumer First, Data Led Approach

I’m a digital strategist - originally from Atlanta, after five years in New York City, I find myself now in Berlin.

Utilising my (ridiculously) high empathy into better understanding consumers, I help brands find and define their role and value in a consumer’s life.

Through full visibility and smart connections to cross-channel behaviour, brands can build lifelong relationships – or a go-to connection – with consumers, based on need, through data-informed personalisation.