A Consumer First, Data Led Approach

I’m a digital strategist. From my hometown of Atlanta, to five years in New York City, I now find myself in Berlin.

Utilizing my (ridiculously) high empathy into better understanding consumers, I help brands find and define their role and value in a consumer’s life.

Through full visibility and smart connections to cross-channel behavior, I believe brands can build lifelong relationships – or a go-to connection – with consumers through data-informed personalization.