A Consumer-First, Data-Led Approach
Tessa Horehled is a data-driven strategist and marketing practitioner who channels her high empathy into better understanding consumers and helping brands find their role and value in a consumer’s life. She helps forward-thinking companies build long-lasting relationships and go-to connections with customers by moving from transactional-based relationships to experience-focused relationships, increasing customer value and supporting sustained business growth. She brings 18 years of hands-on experience.
She also served as an IBM Cognitive Commerce Futurist (2015 – 2018) offering thought leadership on the future of commerce from e-commerce to brick & mortar.
Tessa is based in New York City.