A Consumer First, Data Led Approach
Tessa Horehled is a data-driven strategist and marketing practitioner who channels her high empathy into better understanding consumers and helping brands find their role and value in a consumer’s life. She helps forward-thinking companies build long-lasting relationships and go-to connections with customers by moving from transactional-based relationships to experience-focused relationships, increasing customer value and supporting sustained business growth.
She also serves as an IBM Cognitive Commerce Futurist (2015 – current) offering thought leadership on the future of commerce from e-commerce to brick & mortar.
Tessa is based in Berlin, Germany.