A Consumer First, Data Led Approach

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Tessa Horehled is a data-driven strategist and marketing practitioner who channels her high empathy into better understanding consumers and helping brands find their role and value in a consumer’s life. She helps forward-thinking companies build long-lasting relationships and go-to connections with customers by moving from transactional-based relationships to experience-focused relationships, increasing customer value and supporting sustained business growth. 

She also serves as an IBM Cognitive Commerce Futurist (2015 – current) offering thought leadership on the future of commerce from e-commerce to brick & mortar.

Tessa is based in Berlin, Germany.