Tessa’s brought a focused, credible, and transparent approach to viral content seeding and community outreach. Her visceral and cerebral understanding of online culture and behavior as well as their underlying metrics and research is a strong asset while trying to build a start-up digital brand.
Tessa lives and breathes online community, and lives her life as a true tastemaker. Very few people are more involved with the cutting edge of online communities. Even fewer have as deep an understanding of the implications of the constant evolution of communications online. Tessa is one of those select few.
I’ve always found Tessa to have a great grasp of the big picture. She offers smart leadership and has mastered the challenge of breaking down strategy to executable components in challenging timeframes.